In Bid For Worship Leader Market, Gibson Releases New Les Paul With Flannel Finish
NASHVILLE, TN—In a move to capture the lucrative worship leader market, the popular Gibson guitar company just debuted a new limited edition Les Paul guitar with a trademark flannel finish, the company announced Thursday.
The guitars are available in a wide range of flannel colors and configurations, allowing even the most fashion-conscious worship leader to find something that fits his trademark style.
“We know we’ve been playing catch-up in the lucrative worship market for years, with brands like Taylor and Martin taking up the lion’s share of the business,” Gibson rep Phil McPherson said Monday. “But we’re confident our new Les Paul: Limited Worship Edition line will pave the way for us to be a respected name on church stages everywhere.”
McPherson claims the new guitars are already a hot item, with models being ordered by celebrity worship leaders across the country.
“Chris Tomlin was even seen playing ‘Smoke on the Water’ on one of our new guitars at a local Guitar Center,” McPherson said proudly.
Gibson is also offering a selection of custom inscriptions, including Philippians 4:13 and Jeremiah 29:11, as well as authentic scents like popular vape flavors and Chick-fil-A nuggets, the rep confirmed.