‘The Kind of Guy He Takes Home to Mother’: Cottonelle Latest Among Brands Using Homosexuality in Advertising

Kimberly-Clark’s toilet paper brand Cottonelle is the latest to use homosexuality in promotional advertising, as one of the commercials in its recently-released “DownThereCare” series centers on advising a man to give himself a “confidence boost” in meeting his partner’s parents for the first time.

“Down there, because today you meet the parents,” the 15-second advertisement states. “So, before they sit you down, give your [bottom] a confidence boost with ripples that remove more at once for a superior clean, and make you feel like the kind of guy he takes home to mother.”

It then shows two young men smiling at each other.

The commercial, also posted to YouTube, has received 70K views as of press time, and has generated over 800 likes and more than 500 dislikes.

Cottonelle has disabled commenting for the video, but some have posted about the advertisement on Twitter—both positively and negatively.

“Thank you @cottonelle for supporting my community. You have a new customer,” one viewer wrote.

“I just went out and bought two jumbo packages and switched over to Cottonelle’s products. Thanks Cottonelle for a stance on diversity,” another stated.

“Stick to selling tp and leave the social issues alone,” a third urged.

“After 20+ years, I’m breaking up with @cottonelle. Too bad. Be aware what you embrace. Be more aware what you promote,” another wrote.

Cottonelle has replied to at least two commenters, telling one, “No matter a person’s orientation, gender or anything else, being clean impacts everyone. Here at Cottonelle brand, diversity is embraced in all aspects and we are proud to share a commercial that is representative of that.”

The group One Million Moms, a part of the American Family Association, has launched a petition calling upon the Kimberly-Clark Corporation to “clean up its advertising.”

It outlined in a site post on the matter that this is not the first time that the organization has taken issue with Cottonelle’s ads, as it also found its “Dare to Go Commando” campaign to be “ridiculous” and “inappropriate.”

“Cottonelle should go back to using cute puppies in their advertisements instead of focusing on controversial issues,” One Million Moms opined.

Kimberly-Clark is among a plethora of companies that have used homosexuality in its advertising in recent years.

As previously reported, one of Walmart’s recently-released “Love Is in the Air” videos posted to Facebook depicts two men going on a blind date at their local Walmart.

In 2016, Colgate released an ad featuring two men moving into an apartment together and included the hashtag #smilewithpride, and Zales created a video depicting a lesbian “wedding.”  In 2015, Marriott ran a “Love Travels” campaign and similarly posted on its website, “[a]t Marriott, there is no room for inequality.”

Tylenol promoted lesbianism in its 2014 American families advertisement, and DirecTV and CVS likewise came out with commercials featuring homosexuals that same year. In San Francisco, Burger King advertised its “proud Whopper,” while Nabisco promoted its Honey Maid grahams and Teddy Grahams in a commercial that featured a homosexual couple.

In 2012, cereal giant General Mills came out in support of same-sex “marriage,” and dessert mix company Betty Crocker did the same a year later, donating cakes to three homosexual twosomes for their “wedding.” JC Penney published Mother’s Day and Father’s Day print ads depicting homosexual couples in 2012, and in 2009, the Campbell’s Soup Company placed a two-page ad featuring two lesbians in the homosexual publication “The Advocate.”

As previously reported, the Bible teaches that all men are in the same predicament: All are born with the Adamic sin nature and are “by nature the children of wrath” (Ephesians 2:3), having various inherent inclinations that are contrary to the law of God and being utterly incapable of changing themselves.

It is why Jesus outlined in John 3:5-7 that men must be regenerated by the second birth, and be transformed from being in Adam to being in Christ, or they cannot see the kingdom of Heaven.

“Jesus answered and said unto him, ‘Verily, verily, I say unto thee, except a man be born again, he cannot see the kingdom of God.’ Nicodemus saith unto him, ‘How can a man be born when he is old? Can he enter the second time into his mother’s womb, and be born?’

Jesus answered, ‘Verily, verily, I say unto thee, except a man be born of water and of the Spirit, he cannot enter into the kingdom of God. That which is born of the flesh is flesh; and that which is born of the Spirit is spirit. Marvel not that I said unto thee, ‘Ye must be born again.’”

Romans 5:8-10 also teaches, “But God commendeth His love toward us, in that, while we were yet sinners, Christ died for us. Much more then, being now justified by His blood, we shall be saved from wrath through Him. For if when we were enemies we were reconciled to God by the death of His Son, much more being reconciled we shall be saved by His life.”

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