‘A Natural Fit’: Sony’s Affirm Buys Faith-Based Streaming Service Pure Flix
One of America’s largest movie studios is buying a leading faith-based streaming service.
Sony Pictures – the same studio behind Overcomer and Risen – announced on Nov. 12 its subsidiary, Affirm Entertainment, is purchasing the faith-based streaming service Pure Flix.
The acquisition could be a boost for Christian families. Pure Flix offers such films as God’s Not Dead and God’s Compass, while Affirm is the company behind not only the Kendrick Brothers movies (Overcomer, War Room, Courageous, Fireproof) but also titles like Risen, A Beautiful Day in the Neighborhood, Miracles from Heaven and Soul Surfer.
“Pure Flix is a natural fit with our AFFIRM brand, which is known for its high quality, uplifting, inspirational content,” said Keith Le Goy, president of networks and distribution for Sony Pictures Entertainment. “We love creating and sharing stories that are both impactful and entertaining, and the Pure Flix service will enable us to do more of that every day.
“Pure Flix has done an amazing job building a robust community of engaged subscribers, and we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment,” Le Goy said.
The transaction is pending regulatory approval. Pure Flix CEO and founding partner Michael Scott would join Affirm and continue to oversee the management of Pure Flix. David A. R. White, Pure Flix’s chief content officer and founding partner, would join Affirm as the head of outreach and special projects.
“For over 15 years, Pure Flix has strived and succeeded to bring faith and family entertainment to our loyal audiences,” Scott said. “We are thrilled with the creative opportunities and the ability to reach a broader audience through this agreement with AFFIRM Entertainment. We want to express our heartfelt gratitude to our longtime Pure Flix supporters as we continue to bring them inspirational and high-quality content in the years ahead.”
Photo courtesy: ©Pure Flix
Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press, Christianity Today, The Christian Post, the Leaf-Chronicle, the Toronto Star and the Knoxville News-Sentinel.
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