January 30, 2023

During our year with Mike Lindell, the Fractal team went from never having seen an election roll to running the largest election database ever created, with over 1.7 billion records — for 12 states alone.

‘); googletag.cmd.push(function () { googletag.display(‘div-gpt-ad-1609268089992-0’); }); }

With only 165 million or so voters in the United States, why such a large database?

Data travel, data move, data tell a story as they traverse different databases — over time. 

Let’s take an example. 

‘); googletag.cmd.push(function () { googletag.display(‘div-gpt-ad-1609270365559-0’); }); }

Phineas Phrogg, our made up character, is on a voter roll.  Phineas owns a home, has three credit cards, two cars, does limited social media, is a deacon at his church and active in the Lions Club.

Phineas’s data in any single database yield 1 x 1 = 1 level of insight.

A state voter roll, taken on March 15, is a flat surface with little actionable information.

If we take multiple databases where Phineas appears — his credit file, auto history, auto registration, donation info, and perhaps ten other common places Phineas innocently appears, we get a relief map — not a flat surface.   

Artificial intelligence predicts a lot of what Phineas is likely to do and likely to buy.

Here Phineas’s information is 1 (Phineas) x number of data sources = 1,000 or 10,000 data points.  The A.I. program knows more about Phineas than he may know himself.