February 8, 2023

Due to demographics, voter manipulation, and implacable ideological fault lines, the 2024 election is a potential watershed that may well be the point of no return for this nation as founded if the Democrat Party’s presidential nominee wins.  Thus, it is imperative that the Republican presidential nominee not only has a track record of defeating the radical left and facing down the media but more importantly can win the presidency in a nation far different than the America of seven-years ago. 

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America’s youngest generations (Millennials and Gen Z) now account for over half of the populace.   Only 27% are proud to be American and unsurprisingly, nearly 20% believe that the Communist Manifesto “better guarantees freedom and equality for all” than the Declaration of Independence and nearly half believe that the U.S. economic system works against them.

More determinative is that 68% of these two generations would vote for an avowed socialist candidate.  When combined with the unfortunate reality that 33% of the older generations would also vote for an avowed socialist, the political impact of Millennials and Gen Z cannot be underestimated.

This massive segment of the citizenry is growing in influence with each passing election.  In 2016 this group accounted for 36% of all registered voters.  In 2020 they accounted for 44% of all registered voters. In 2024 it is estimated that they will account for nearly 52% of all registered voters.  

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While in the 2016 election these two generations accounted for less than 32% of the overall vote and voted 55-38% for Hillary Clinton vs. Donald Trump, by the 2020 election this bloc accounted for 44% of the overall vote and voted 54-43% for Joe Biden vs. Donald Trump.

Despite rampant inflation, impending recession, massive disapproval of Biden’s job performance, and 75% of the country agreeing with the statement that the nation is on the wrong track, in the 2022 mid-terms these two generations voted 57-40% for the Democrat Senate and House candidates, which is the primary reason the vaunted and expected red-wave did not materialize. 

These generations are not lost to the conservatives if the 2024 Republican nominee has the temperament and ability to unabashedly talk to these generations about the direction of the country and their vital role in its future as compared to the dystopian scenario the Marxist Democrats offer.

Bombastic rhetoric or the regurgitation of decades-old Republican talking points will only alienate these generations further as the Republican nominee in 2024 cannot win the presidency without reducing the vote deficit over the past three election cycles from an average of 15 to at least 4-5 percentage points, as it is estimated that this voting bloc will account for nearly 50% of the overall vote.

Much has been written about the minority vote migrating to the Republican Party.  While there has been movement, in reality it is far too small to offset the potential impact of new generational voting patterns. 

In 2016, 89% of the Black vote and 66% of the Hispanic vote backed Hillary Clinton.  In 2020 the respective results were 87% of Blacks and 65% of Hispanics voted for Joe Biden.  Despite being disproportionally impacted by Democrat economic policies, the 2022 mid-terms recorded a similar pattern as 86% of Blacks and 60% of Hispanics voted for Democrat Senate and House candidates.