Top Anheuser-Busch Official Previously Bragged About Using Company’s Brands To Push DEI Onto Consumers
Following Anheuser-Busch’s embrace of a mentally ill man pretending to be a woman as the face of Bud Light beer, a newly unearthed interview shows a top company official describing how Anheuser-Busch uses divisive and discriminatory “DEI” ideology when marketing to consumers.
Two years ago, PRovoke Media published an interview with Anheuser-Busch’s vice president of communications Jennifer Morris as part of its “Innovator 25” series. According to the outlet’s website, the “Innovator 25” list features individuals “who are addressing the [public relations] industry’s challenges with ingenuity and insight to make meaningful — and hopefully lasting— change at time when it’s needed more than ever.”
During the 2021 interview, Morris was asked how the public relations industry can “make real progress in diversity, inclusion and equity.” For context, diversity, inclusion, and equity (often abbreviated to DEI or, more appropriately, DIE) is a divisive and poisonous ideology that dismisses merit to discriminate based on characteristics such as skin color and sex. Individuals who qualify for a certain position on their merits, but don’t meet the entity’s goal of being more “diverse,” are passed over in favor of those who check whatever box leftists find acceptable.
In her response, Morris described the “unique position” Anheuser-Busch is in to “bring attention to DE&I issues” in a way that “drive[s] positive change and create[s] a more equitable world.”
“As an organization and a family of brands, we can leverage our scale and resources to further conversations around DE&I and help consumers understand the difference they can make as individuals,” Morris said. In other words, even if our loyal Bud Light customers have no interest in cultural Marxism, it’s our job to educate them.
Morris’ apparent indulgence in leftist ideology doesn’t stop there. Several posts from Morris’ Twitter account reveal her to be a left-wing partisan. On Nov. 4, 2020 — a day following the 2020 presidential election — Morris tweeted, “Jeopardy had a category tonight called ‘He’s Out’ featuring world leaders no longer in office,” along with a gif of then-House Speaker Nancy Pelosi clapping. The tweet appears to be in reference to incoming election results showing Joe Biden leading then-President Donald Trump.
In a separate tweet two days after the U.S. Supreme Court struck down Roe v. Wade, sending abortion back to be decided by the states, Morris asked people looking to donate money to “protect access to women’s health care” to check to see if their employer “matches donations to 501(c) organizations.” In the tweet, Morris tagged several pro-abortion groups such as NARAL, Planned Parenthood, and the Center for Reproductive Rights.
Morris isn’t the only Anheuser-Busch official seemingly interested in reshaping the company’s image. During a March 30 interview on the “Make Yourself at Home” podcast, Alissa Heinerscheid, Bud Light’s vice president of marketing, discussed her “super clear” mandate to “evolve” and “elevate” the company’s brand. In her remarks, Heinerscheid also trashed Bud Light’s previous branding, saying it was “fratty” and used “out-of-touch humor” to appeal to consumers.
According to the New York Post, Heinerscheid “said that what she ‘brought’ to the brand was a ‘belief’ that to evolve and elevate means to incorporate ‘inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.’”
These revelations come days after the company’s Bud Light brand received well-deserved backlash for making transgender-identifying TikTokker Dylan Mulvaney a brand ambassador. On April 1, Mulvaney revealed on social media that Bud Light had sent him a beer can with his face on it to celebrate his year of “girlhood,” calling it his “most prized possession.”
In a statement provided to Fox News, Anheuser-Busch attempted to defend its embrace of Mulvaney and transgenderism, saying it “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.” The company also referred to Mulvaney’s claims of being a woman as a “personal milestone.”
As of Monday afternoon, Bud Light has not posted on its major social media accounts since April 1.
Anheuser-Busch did respond to The Federalist’s request for comment on whether it is company policy to “further conversations around DE&I and help consumers understand the difference they can make as individuals,” as Morris said, or whether the desire to push DEI onto Anheuser-Busch customers was the impetus behind the Mulvaney/Bud Light PR stunt.
Shawn Fleetwood is a Staff Writer for The Federalist and a graduate of the University of Mary Washington. He also serves as a state content writer for Convention of States Action and his work has been featured in numerous outlets, including RealClearPolitics, RealClearHealth, and Conservative Review. Follow him on Twitter @ShawnFleetwood
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