May 24, 2023

If you’re on the Right and the Left cancels you, three things can happen.

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The first is you lose your job, your platform, or your relevancy. The most striking examples are people who literally aren’t around to defend themselves. George Washington, Thomas Jefferson, and of course, Robert E. Lee. Or more recently, John Wayne and Dr. Seuss. Anyone could be a target. This is because their existence or their memory could commit the crime of reminding Americans of their traditional values or history.

The second thing that can happen is that when some try to appease the mob by apologizing or promising to “change my ways,” the Left still will double down to totally destroy them. By apologizing they aided in their own cancellation.  People most vulnerable to this are those dependent on one platform or job to maintain their relevancy. 

In 2020, NBA announcer Grant Napear was fired from his job as the Sacramento Kings TV play-by-play announcer for tweeting, “All Lives Matter.” This was amidst the George Floyd protests. 

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Before the firing and after his tweet, Napear issued an apology that was posted at the Sacramento Bee, where he said he was, “not as educated on BLM as I thought. I had no idea that when I said ‘All Lives Matter’ that it was counter to what BLM is trying to get across.” For his repentance, he was rewarded not with forgiveness, but with public humiliation and cancellation. 

The third thing that can happen is relatively new. This is where people on the Right are targeted by the Left and for all intents are cancelled, but they re-emerge stronger than ever. One key to this is that they never apologized. 

The best and most recent example of this is Tucker Carlson, who in April was deplatformed at Fox News with no reasonable explanation. Since then, Carlson has quickly regrouped and promised his millions of loyal fans that he will be back, serving up a similar but less restricted version of his poplar show on Elon Musk’s Twitter 2.0. 

The Carlson example illustrates a trend among conservatives and others where cancellation has become a rite of passage. The scars of cancellation now legitimize you as one so committed to the cause that you are willing to be deplatformed rather than compromise your values or your commitment to the truth.

Conservative Media is in the Middle of a Reinvention

When the sitting President of the United States Donald Trump was unceremoniously deplatformed from Jack Dorsey’s Twitter 1.0 in January 2021, and then when the Left synchronically shut down rising social site Parler and shut Trump out of several other platforms in the span of a few days, we heard the resounding refrain from the Left, “If you don’t like it, build your own platforms.”