It’s official: Anheuser-Busch can’t even give its product away for free after its transgender publicity stunt. According to images shared on Twitter, stores in the Midwest are attempting to “sell” cases of Bud Light beer for free before they get skunky on the shelves, with the company offering up to a $15 rebate on products sold this Memorial Day weekend.
Twitter user Michael Haz shared pictures of displays from two stores in beer-loving Wisconsin with the infamous brand attempting to offload 20-packs, originally priced at $15, for free after a rebate. Notice that even with the freebie, the displays are stocked.
In a reply to Haz’s original post, user Dan D. Lion shared an image of a Michigan Meijer sale flyer advertizing a mega 24-pack of the beverage for $3.49. “When I was a teenager in the early 80s a 6 pack of beer cost $3.49,” Lion wrote.
The few customers who buy Bud Light from May 17 to May 31 can submit their UPC and receipt online to receive a prepaid card for the value of their purchase. But men, Anheuser-Busch’s key customer demographic, who are not exactly known for extreme couponing or putzing with rebates are also no longer known for drinking Bud Light.
Bud Light sales have plummeted since national boycotts over their partnership with transgender-identifying influencer Dylan Mulvaney, whose face the company plastered on a can to celebrate his self-proclaimed first year of “girlhood.” Shortly after the trans fiasco, a 2021 interview emerged of a top Anheuser-Busch official describing how the brand uses so-called “diversity, equity, and inclusion” ideology, a euphemism for the discriminatory and divisive poison, when marketing its products.
In recent tweets, conservative commentator Matt Walsh celebrated the success of the Bud Light boycott, for which he and others advocated, calling for conservatives who “complained about the Bud Light boycott” to “help us rather than scoffing on the sidelines.”
Similar initial pressure has found success after Target injected its “pro-trans satanist stance” into “pride”-themed clothing for kids. It remains to be seen whether consumers will successfully give Target the full Bud Light treatment.
Samuel Boehlke is a rising senior in Mass Communication/Law and Policy at Concordia University Wisconsin and a current intern at The Federalist. He is Web Editor for CUW’s The Beacon and External Affairs Editor for Quaestus Journal. Reach him at sboehlkefdrlst@gmail.com or by DMs @vaguelymayo.
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