Anheuser-Busch Tells The American People: ‘Lets Stop Complaining About The Transgender On The Can And Lets Just Drink Some Beer.’

Anheuser-Busch has made a recent PR statement regarding the recent huge decline that hit Budweiser because the beer company put a transgender on their cans and many Americans have been refusing to buy the booze. The statement stated that the focus should now be about the beer. In other words, lets stop talking against the transgender on the beer can. As we read in Bloomberg:

Stung by the backlash from US political conservatives over its collaboration with a transgender influencer to promote Bud Light, Anheuser-Busch InBev pledged on Thursday that it would turn the conversation back to beer with its summer advertising campaign.

“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer and this has impacted our consumers, our business partners, and our employees,” Anheuser-Busch InBev North America CEO Brendan Whitworth said in a statement.

The ad campaign, which begins next week, will reinforce that Bud Light is “easy to drink and easy to enjoy,” he said.
Whitworth did not directly reference the brewer’s decision to team up with transgender social media personality Dylan Mulvaney for a March Madness Bud Light promotional video, a move that sparked off a brand boycott that has hit sales volumes in the months since.

AB Inbev will also provide financial support to independent wholesalers struggling to offload its beer, including a sales incentive payment and reimbursing freight and fuel surcharges, Whitworth said.

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