June 23, 2023

The radical left are desperate that we all believe two things.

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They want us all to believe America is divided — half woke, half not. It’s why Anderson Cooper  called Trump supporters, “…that audience that upset you, that’s a sampling of about half the country.” It’s why, in his red speech, Biden claimed half of America is MAGA. It’s why TV news would report a 2022 UC Davis survey where half the subjects saw democracy as imperiled and expected civil war.

Placing the divide at 50-50 makes their side look bigger than it is; and ours, smaller. The illusion there’s no clear majority supposedly indicates instability, and “broken” government, which requires a Civil War 2.0. Until the right-wing steps up to fill the political violence quota, the left is doing the stirring.

Persistent shortages of dangerous right-wing characters and incidents of bigotry leaves the left clinging to ridiculous hoaxes, and continually dredging up a few old stories (e.g., the Charlottesville “fine people” hoax). Jussie Smollett himself wouldn’t really believe two Chicago MAGA “Empire” viewers were lurking in a polar vortex, just to tie clothesline around someone’s neck. Slurs shouted during every serve by a college volleyball player went unheard and unrecorded by anyone else?  Nascar driver Bubba Wallace’s discovery of a rope loop on a Talladega garage door was rightly a cause for concern?

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Antifa burning Portland, Minneapolis and Milwaukee for months was “mostly peaceful.” An actually peaceful and huge one-day gathering, where a few dubious characters broke some windows and put feet on Pelosi’s desk, and one protestor was killed by a (never charged) Capitol Police officer, was “insurrection.” Draconian treatment was unevenly distributed.

Holding our ground, refusing the bait, has kept most communities peaceful, perhaps even slowed expansion of government manhandling of patriots. There’s an added bonus of driving wokeys crazy. They’re so triggered by minimal incidents that they can’t fathom resisting bait, which gets them triggered.

For almost a decade, left-stream media was bypassing certain trends, and the public’s residual habit of equating no reporting with no news hadn’t yet bottomed out. These factors had obscured the increasing disengagement with woke entities.

In 2023, the impression of America divided 50-50 can no longer hold. Signs are everywhere that incrrasing numbers of Americans are actively resisting the wokeness.

In spring 2023, the spark caught. Trans creature Dylan Mulvaney posted a video of himself fully dressed in a full bathtub, then another highlighting his Audrey Hepburn drag face on a beer can. Sales VP Alissa Heinerscheid followed Mulvaney into the viral zone, eyes shining as she dismissed America’s top beer and its customers as distasteful relics.  Then came a tsunami of home made anti-Bud Light videos brimming with humor, and patriotism. Sales plunged, consistently, for weeks. Bud Light’s Memorial Day Weekend sales were down 60% compared to 2022. The double-digit declines occurred in every region, every state, red and blue, and continue today.

A recent rumor has emerged that Bud Light’s European owners, InBev, engineered the woke controversy intentionally. A 10% dip in sales, lasting just long enough, would be an excuse to extract wage reductions from a strong union’s well-paid members. InBev is now issuing crisis payments to distributors and financial support to employees and wholesalers.