NBA Star Jonathan Isaac has launched a new clothing line that will center on faith, family and freedom.
During an event in Orlando, Florida, Saturday night, Isaac launched his UNITUS apparel company in front of a sizeable star-studded audience. The event included a fashion show, a performance by GRAMMY-nominated Christian artist Tauren Wells, fireworks and more.
“I do see this as something that is bigger than me,” Isaac said during a Q&A portion of the launch. “And so, for that, I have to give glory and honor to Jesus Christ.”
He asserted that “true greatness is found in none other than Jesus Christ” and that one should not base themselves on “world standards.”
Isaac first rose to prominence in 2020 for refusing to kneel alongside his teammates during the national anthem and for not wearing a Black Lives Matter t-shirt. The experience launched him into the national headlines and prompted him to write his book, Why I Stand.
According to CBN News, Isaac’s latest endeavor will incorporate conservative and Christian values to meet the needs of those looking for such values in a clothing company.
“UNITUS is desperately needed today, because more and more brands in the sports and leisure wear space are abandoning the consumers’ desire for them to be impartial on matters of culture, spirituality, and politics,” Isaac told Faithwire in a previous interview. “Many brands have overtly endorsed harmful and divisive ideologies that have left consumers looking for alternatives.”
He also noted that there is a tremendous need for a “hopeful brand bolstered by values of faith in Christ, American freedom, and family-building.”
UNITUS will feature T-shirts, sweats, shorts, sneakers, and other athletic apparel as athletes from various sports will wear them in support.
Isaac told CBN News that the plans to create a “real infrastructure of people” who want to “give their money to a company they know is going to work toward bolstering their values.”
“As the day continues to get darker and darker and crazier and crazier, you standing up for what you believe in is only going to get harder,” he said. “But [it] is only going to become more necessary.”
Photo courtesy: ©Getty Images/Mike Ehrmann/Staff
Milton Quintanilla is a freelance writer and content creator. He is a contributing writer for Christian Headlines and the host of the For Your Soul Podcast, a podcast devoted to sound doctrine and biblical truth. He holds a Masters of Divinity from Alliance Theological Seminary.
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