Pro-Obesity Activist Sponsored By McDonald’s Plans ‘Operation Fat Liberation’: Chaney is just one of dozens of online influencers recruited by the food industry to promote corporate-friendly narratives

Pro-Obesity Activist Sponsored By McDonald’s Plans ‘Operation Fat Liberation’:

Chaney is just one of dozens of online influencers recruited by the food industry to promote corporate-friendly narratives.

A self-described “fat liberation activist” whose corporate partnerships include Walmart and McDonald’s announced plans to launch a new movement for “fat equality” next week.

On Wednesday, Jae’lynn Chaney, who also goes by “Jae Bae,” unveiled plans to kick off “#OperationFatLiberation2025” on Jan. 13 to her nearly 100,000 followers on Instagram.

“This is about more than my personal fight for fat equality,” she wrote. “What you’re about to witness is just the start.”

The post featured Chaney holding up a sign in an airport that demands “#BODYEQUALITY” and blames the “system” following what she told The Federalist was a three-day conference in Portland, Oregon, for “fat liberation.”

A plus-size influencer whose partnerships include Walmart and McDonald’s announced plans to launch “OperationFatLiberation2025” after a conference in Portland.

Jae’Lynn Chaney, who also has a petition to demand the FAA mandate bigger seats to accommodate overweight passengers,… pic.twitter.com/qJrKIoqQc8

— Tristan Justice (@JusticeTristan) January 9, 2025

Chaney did not include any details of the upcoming “operation” on Instagram but characterized the campaign in an email to The Federalist as “a long-term, multifaceted advocacy initiative that’s designed to disrupt harmful narratives about fat individuals.”

“The Operation Fat Liberation series will unfold through continuous content, including blogs, short-form videos, long-form articles, interviews, and vlogs,” Chaney told The Federalist. “These pieces will address key issues such as fatphobia, representation, and reclaiming space, while celebrating the strength and resilience of fat individuals.”

“The project is focused on shifting societal standards and creating space for fat joy through stories, challenges, and triumphs,” she added.

Chaney did not say how much money she has made from food corporations such as Walmart and McDonald’s listed on her page as corporate partners, and neither company responded to The Federalist’s inquiries. She did, however, tell The Federalist she was typically paid “anywhere from $2,000 to $10,000 per post, with potential for more.” Chaney did not say whether she had also worked with any other food or pharmaceutical companies, both of which regularly sponsor online influencers promoting obesity under the banner of “body positivity,” as chronicled in my recent book, Fat And Unhappy: How “Body Positivity” Is Killing Us (and How to Save Yourself).

In a video posted to YouTube about her latest project last week, Chaney condemns popular targets of similar influencers such as “fatphobia,” “thinness,” and “diet culture.”

“Health is more than a number on the scale,” she says. “It’s about how we feel mentally, emotionally, and physically by doing things that make you feel good and aligned with who you truly are, not by punishing yourself with extreme measures.”

Chaney has an entire page dedicated to “fat liberation” on her website, featuring the original “fat liberation manifesto” from 1973 she says, “stands as a powerful reminder that being fat is not a flaw” or, more critically, “something to be fixed.” —>READ MORE HERE

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