brand

Elon Musk finally achieving his adorable decades-long wish to own a company called X is the latest high-profile corporate rebranding effort, and like all corporate rebrands, Twitter’s renaming has inspired debate. The Onion looks back at…

FRAMINGHAM, MA—Touting the product as a fun and easy way to upgrade one’s household decor, discount retailer HomeGoods announced Thursday that its more than 900 U.S. locations would begin selling a branding iron that can be used to…

CHICAGO—In an effort to boost brand awareness among crucial demographic groups, Dr. Scholl’s confirmed Thursday that they would start planting their foot care products in customers’ bags and just claiming they stole it. “What we hope to do…

GOLGOTHA – After a tumultuous, decades-long relationship with Evangelical Christians, Jesus H. Christ finally announced He is seeking bids for new brand management. The announcement arrived today via burning bush. “I’m not supposed to…