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gen-z

Why Gen Z Is Ditching The Girlboss For The Tradwife

Hannah Neeleman, a Utah-based cattle farmer and mother of eight, is perhaps the most popular Instagram “tradwife” — a growing category of social media influencers who reject the not-so-traditional 9-to-5 workforce in favor of homeschooling…

How TikTok Killed The Preteen Era 

In a now-viral TikTok video, former Sephora employee Rianna Smith recounted the time a nine-year-old walked into her store looking for Babyfacial, a chemical exfoliant from the high-end brand Drunk Elephant marketed to minimize “the look of…

Ladies, Please: One Stanley Cup Per Person

A few months ago, Mark Hemingway argued in these pages that Taylor Swift is a sign of societal decline (haters gonna hate). But a much bigger sign of decline threatens us as we enter 2024: the Stanley cup. No, not the hockey trophy. I’m…

Why Does Gen Z Protest Everything But Terrorism?

A strange thing happened on the way to making a more tolerant society. We produced a less tolerant, more bigoted generation of American citizens. For the last decade or so, we have seen what Jonathan Haidt and Greg Lukianoff rightly called…

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