marketing

Tupperware, the 77-year-old U.S. maker of food storage containers, warned that it could go out of business unless it can quickly raise new financing. What do you think?“It’s just not a good business modelif it depends on Americans leaving…

CHICAGO—Exposing the ulterior motives behind the vast majority of commercials airing on the night of the most-watched game in America, a report published this week by University of Chicago researchers revealed that 84% of Super Bowl ads…

WEST HOLLYWOOD, CA—Updating the company’s terms of service, live-entertainment giant Ticketmaster announced Wednesday that it would soon be requiring customers to purchase round-trip tickets to cover the cost of both entering and exiting a…

We’ve all seen those articles calculating what a mother would earn on the free market. No matter how high they estimate a wage for motherhood and homemaking, we all know it’s ridiculous. There is no price we can put on late-night feedings,…

CHICAGO—In an effort to boost brand awareness among crucial demographic groups, Dr. Scholl’s confirmed Thursday that they would start planting their foot care products in customers’ bags and just claiming they stole it. “What we hope to do…

After Victoria’s Secret’s stock price plummeted last week and CEO Amy Hauk announced her departure after just eight months at the lingerie brand, conservative critics were quick to diagnose the company’s failures as a classic case of “go…

VIRGINIA – Mars, Incorporated, the company behind M&Ms, announced yesterday that it would be making a concerted effort to make its popular colourful candy more globally relatable and inclusive. How, you ask? By announcing that the green…