NEW YORK—In an effort to make everyone feel special on such an important day, Brickwood Enterprises CEO Richard Hartnell told reporters Monday that he prides himself on laying off every employee by name. “It’s a little thing, but I know it means a lot to the people I tell to clean out their desks before security escorts them out,” said Hartnell, who explained that when he walks right up to the employee, looks them directly in the eye, and says, “You’re fired, Kyle,” it shows the terminated individual that he sees them as a person whose life he’s ruining and not just a number. “If anything, I want them to understand that I know who they are and recognize that their contributions aren’t enough to keep them employed. Some CEOs will send out an informal mass email to everyone being fired, but not me. This company is one big family, and so, in that sense, I’m actually disowning them.” At press time, Hartnell was blanking on an employee’s name before telling “Guy with Big Head” that he was being laid off.
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