RACINE, WI—As part of an effort to take the happy-go-lucky bathroom-cleaning characters in a darker direction, Scrubbing Bubbles announced Friday that it had rebranded its namesake mascots, envisioning them anew as horny bad boy grime fighters. “These streetwise and sexy new Scrubbing Bubbles play by their own rules and are coming to your bathroom to clear out the filth,” said a spokesperson for the cleaning-product maker, describing an updated breed of anthropomorphic bubbles who curse, smoke cigarettes, wear leather jackets, and are “sure to make your panties drop” the next time you’re in the bathroom. “Our first ad for the rebrand is a 60-second spot in which Scrubbing Bubbles are seen sudsing up the naked body of a woman as she relaxes in the bathtub and becomes unbearably aroused. These bubbles want to fuck you, and you’ll want to fuck them, too.” The spokesperson added that the new rugged, renegade Scrubbing Bubbles would leave bathrooms safe from scum and customers sopping wet.
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