New ‘Extra Cheesy’ Cheez-Its A Tacit Acknowledgement That Company Could Have Been Making Snack Cheesier All Along

SOUTH BEND, IN—Concluding from the name of the product that the wool had long been pulled over their eyes, astute consumers reported Thursday that the appearance of new Cheez-It Extra Cheesy crackers served as a tacit acknowledgment that the manufacturer could have been making the snack cheesier all along. “If this additional level of cheesiness was possible, then why was it withheld from us for all these years?” said Indiana resident and snack consumer Greg Holt, wondering how much cheese flavoring parent company Kellanova had knowingly held back from the American populace since the product was first introduced in 1921. “Surely it is in the public interest for these crackers to be made with as much cheddary goodness as is humanly possible. So where has this so-called ‘extra’ cheese been all this time? It didn’t just suddenly drop from the sky. No, they knew about it for decades and did nothing.” The Cheez-It complaint follows last month’s news that consumer advocates had filed a lawsuit against Kellanova seeking documents that could reveal why the frosting on Pop-Tarts doesn’t go all the way to the edge.