Beginning in 2025, Wendy’s will begin testing surge pricing, also known as dynamic pricing, a strategy that raises and lowers prices in response to real-time demand, as part of a $20 million investment in digital menu boards throughout the U.S. What do you think?
“Cool. If I time it just right, I could pay twice as much.”
Callie Israni, PR Coordinator
“Thankfully I only get fast food at hours when nobody can see me.”
Arham Robles, Pavement Smoother
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“Guess I’ll have to finally learn how to cook my own baked potato.”
Camron Franco, Tungsten Miner
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