SEATTLE—Providing clarity for customers in Russia, Moldova, Serbia, Georgia, and several other countries where the branch of Christianity is dominant, Amazon announced Monday that Orthodox Prime Day would be held July 29 through 30 this year. “To all those Prime members who follow the Julian calendar, please know we haven’t forgotten you,” said Amazon CEO Andy Jassy, noting that the Amazon Prime holiday, which falls on July 16 and 17, is observed 13 days later by members of Eastern Orthodox churches as a result of religious differences dating back to the Great Schism of 1054. “We will hold the same annual online sale for Orthodox Christians a couple of weeks after we hold it for everyone else, allowing you to honor your sacred traditions as you shop for all the best bargains. What’s more, we’re planning to have great deals on black veils, cassocks, klobuks, and skufias.” At press time, Amazon had launched a new ad for Orthodox Prime Day in which Ecumenical Patriarch Bartholomew I was seen baptizing an Alexa and anointing it with myrrh.
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