SAN FRANCISCO—Touting the move as a minimally intrusive and private way to keep its sexual health medications available to a wide customer base, Hims announced Tuesday that erections provided by the company would soon feature ads. “In an effort to provide better service and keep our industry-leading sex chews affordable, users of our lower-tier medication plans will begin seeing 15-second ads playing on their erections,” said Hims spokesperson Clara Montoya, who said the targeted ads from partners like Factor and Better Health would play every 30-seconds unless a customer paid $24.99 to upgrade to a higher-tier erection. “We also offer flexibility for customers who prefer a cheaper option, so there is a middle-tier $14.99 upgrade that will play one ad at the onset of arousal before transitioning into a seamless ad-free erection. In the unlikely event the ads are slowing down your erection speed, simply call customer support and they will talk you through the process of debugging your penis. Please note we are trying to cut down on the sharing of Hims plans with friends and family members, so you’ll now need to pay for additional users if you want anyone besides the account owner to interact with the erection.” Montoya added that Hims would also be offering a top-tier Hims Premium experience that allows users to skip the erection entirely and jump right to ejaculation.
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